Chris@ItsYupMedia.com

Hi - I’m Chris Bacarella, a professional photographer living in Madison, WI.  My Midwest-Nice upbringing makes talking about myself hard, but here’s a little history on how I got here.

I graduated into a dying newspaper market with a Photojournalism degree and immediately questioned if choosing my passion for a major was the right choice. With student loan payments quickly approaching and no staff photography jobs in sight, I began a new journey in marketing.

I spent the early years of my career working on some of the largest marketing teams in the US like Trek Bikes, Amazon (Shopbop), and Discovery (Motor Trend Group). I put in the hours, dedication, learned a hell of a lot and even had a fancy director-level title. So after years of working with Creatives from the client-side, I decided to take my knowledge gained and start back on the path of my original passion - being a photographer.

My working background in marketing allows me to easily understand your business needs and deliver the exact, creative solution you're looking for. The art of visual storytelling is always forefront and my confidence to bring your vision to life is greater than ever.

If I’m not making images, you’ll find me on a remote stretch of land with my fiancé and two rescue dogs in search of the perfect campsite, jumping into a cool lake with friends, or riding bikes around my favorite city. I’m a true adventure, outdoor, and motorsport enthusiast and light up when my passions and work projects collide.

I’m grateful work doesn’t feel like work and I want to share that with you.

You can reach me at Chris@ItsYupMedia.com or by phone or text message at (586) 480-0064.

-Chris


Found Artist

As a Found Artist I have the backing and support of a wonderful team of Producers, Creative Directors, Consultants, and Reps to help with any and all production needs. 

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A Note About COVID-19

*I'm fully vaccinated* | Nothing makes me happier than working and creating with talented people on set, but as we work towards a 'new normal' I still want to ensure that your safety, and the safety of everyone on shoots, is very important to me. Over the last year I’ve safely created shoots with minimal crews of  3, all the way to 12, with precautions like COVID Control Officers, safe food handling, utilizing open spaces, and reducing crew size where necessary. I’ll always do my part to keep everyone I work with as safe as possible and am happy to adhere to whatever guidelines my crew needs to follow while still creating awesome imagery. 

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